Case Study – Raceland Europe

Having worked with the Raceland team in previous employment, we partnered with Raceland Europe to offer eCommerce Consultation, Paid Social Media Advertising, PPC and Email Marketing Optimisation. Below is a snapshot of how it went when comparing year-on-year from March 2022 to March 2023.

2% Increase

Average Order Value

17% Increase


8% Increase

Conversion Rate

16% Increase


How it Started

We’re delighted to present our collaboration with Raceland Europe, an international brand based just outside Ballymoney, Northern Ireland. Since 2018, we have had the privilege of partnering with Raceland Europe’s dedicated owners to enhance their online presence and boost sales in the competitive coilover market. To accomplish this, we employed a range of digital marketing services, including Pay Per Click (PPC), Paid Social Media Advertising, Email Marketing, and Search Engine Optimisation (SEO).

Since founding Vend Digital and taking over their marketing needs we have explored how each marketing channel could be tailored to suit the brand’s unique needs. The team behind Raceland Europe required a devoted partner to implement and optimise a comprehensive digital marketing plan due to the demands of running their thriving business.

Our Solution

Working together with the team at Raceland Europe we came up with a bespoke strategy that encompassed eCommerce Consultancy, PPC advertising, Paid Social Media, and Email Marketing flows, we worked diligently to optimise their online presence and boost their sales.

We established a path that allowed the great team in the store to focus on product and organic marketing channels, while the Vend Digital team supported them with performance marketing.

Throughout our collaboration, we continue to be inspired by Raceland’s passion for providing exceptional products and their unwavering commitment to developing their product. Together, we embarked on an exciting journey to elevate their online presence, and we eagerly anticipated the positive results that were to come.

Let's Talk


Enterprise Causeway
17 Knocklynn Road
BT52 1WW




Enterprise Causeway
17 Knocklynn Road
BT52 1WW

07802 551683


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