Host: John Walker, Founder of Vend Digital
Guest: Simon Harper, Owner of SRH Design
In this episode of Sell More Stuff – An eCommerce Podcast, John Walker chats Email Marketing with Simon Harper, owner of SRH Design.
Simon shares his expertise on email marketing, breaking down key factors like deliverability, personalisation, and consistency – three essentials for getting emails into inboxes and turning them into sales.
In this episode, John and Simon discuss:
- How deliverability affects your email success and what to do about it
- The power of personalisation and why generic emails won’t cut it
- Why consistency in email marketing builds trust and increases conversions
- The impact of different email marketing platforms, including MailChimp, Klaviyo, and Beehiiv
Simon also recommends the book Email Marketing Rules by Chad S. White, a guide packed with insights on getting more from your email campaigns.
About Simon Harper
Simon Harper is the founder of SRH Design and an email marketing expert with years of experience helping businesses improve their email strategies.
As Ireland’s first MailChimp Partner, he brings a deep understanding of what it takes to create effective email campaigns. Connect with Simon on LinkedIn.
