Planning the Experience

Host: John Walker, Founder of Vend Digital Guest: Jake Woods, Freelance Website Developer

In this episode of Sell More Stuff – An eCommerce Podcast, I sit down with Jake Woods, a seasoned freelance website developer with extensive experience crafting customer-centric eCommerce platforms.

Jake’s approach combines empathetic design, logical product categorisation, and a keen understanding of competitive analysis to build websites that deliver seamless user experiences.

In this episode, John and Jake discuss:

  • How empathetic design can improve user experience and drive sales
  • The importance of competitive analysis in shaping eCommerce design
  • Effective product categorisation to enhance discoverability and engagement
  • Using real-world logic to plan website navigation and filters
  • What it takes to run a successful eCommerce site

About Jake Woods: Jake Woods is a freelance website developer with a passion for intuitive design and strategic eCommerce development. He has worked with numerous businesses to build and optimise websites that meet both business goals and user expectations. Find Jake on LinkedIn ⁠here⁠.

Whether you’re a seasoned eCommerce professional or just starting, this episode offers valuable insights on creating eCommerce experiences that resonate with customers and boost conversions.

Tune in to learn how thoughtful design and a strong strategic approach can help you sell more stuff!

John Walker
John has been working in eCommerce and Digital Marketing for over 10 years, with a background in Design and Video Production. He is currently a Go Succeed Mentor for Digital Marketing and eCommerce

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