Host: John Walker, Founder of Vend Digital
Guest: Tom Riley, SEO and E-commerce Website Management Specialist at Ride Digital Marketing
In this episode of Sell More Stuff – An eCommerce Podcast, John Walker sits down with Tom Riley, an SEO and user experience (UX) specialist who helps eCommerce businesses stand out in competitive markets. Tom shares his insights on how focusing on customer needs, rather than just Google’s algorithms, can lead to powerful results in SEO and beyond.
In this episode, John and Tom discuss:
- Why SEO is about outranking competitors, not just ranking on Google
- How SEO ties into social media, email marketing, and other channels
- How a customer-focused approach can drive big results
- Why optimizing solely for Google can be a mistake
- Using customer language on your website to rank higher
- Leveraging keyword research tools to find out what customers want
- The importance of understanding actual customer behavior online
- Focusing on category pages over individual products for better SEO
Tom also recommends the book “Product-Led SEO: The Why Behind Building Your Organic Growth Strategy” by Eli Schwartz, which has shaped his approach to sustainable SEO growth. Find it on Amazon here.
About Tom Riley
Tom Riley is an SEO, e-commerce, and UX expert at Ride Digital Marketing, where he works with brands to drive organic growth through customer-focused strategies. With a hands-on approach to eCommerce success, Tom brings valuable insights on maximizing online visibility. You can find out more about Tom on his website or on LinkedIn.
This episode is full of actionable SEO tips for anyone looking to improve their eCommerce website’s performance. Tune in to learn how to connect with your audience and sell more stuff!
