In the world of business and eCommerce, there are dates of the year which can be useful to businesses. Many businesses around the globe post content on their social media pages regularly and this content can be important to allow product/brand engagement with customers and raise awareness to potential new customers. This can get people talking about your business and that is why we’ve put together this Social Media Calendar for December.
Depending on what your business is, will depend on the social content you will want to post about. If it’s a cafe, restaurant, shoe shop or beauty product, you might want to show off your product with photographs and a description of tastes, ingredients etc. If you post about your latest delicious fudge cake or hot steamy coffee, you are going to help your customers engage with the product and want to come and try it for themselves. Especially in December when people spend more time socialising or spending money buying gifts.
Dates in December for your Social Media Calendar
Advent Begins – 1st December
Christmas Countdown begins. Have you got your advent calendar? What exciting things are planned for Christmas 2022? Post with customers to engage and discuss sales, deals and all things Christmas.
Small Business Saturday – 3rd December
Small Business Saturday (UK) takes place on the first Saturday in December each year. It is a campaign which aims to highlight the success of small businesses throughout the year and encourages shopping locally to support the businesses in your area.
Consumers are encouraged to go out on Small Business Saturday and buy gifts, and spend money which will go back into the local community and support the smaller businesses rather than spending money with large companies. A lot of the small businesses which take part usually offer some sort of discount to encourage the consumers. Platforms such as Facebook, Instagram and Twitter usually surge with content to discuss and encourage Small Business Saturday.
Christmas Jumper Day – 9th December
Probably one of the most known dates in December is the annual ‘Save the Children’ Christmas Jumper Day. It is mainly celebrated within the UK but has been seen in other countries around the world. The aim is to raise awareness of the charity by wearing festive jumpers. It has become popular with many small and large shops selling Christmas jumpers for men, women and children. Even pets can wear a festive Christmas jumper with social media full of pet posts.
Many schools take part in this event each year and encourage children to swap their uniform for a jumper or other festive item of clothing to wear in school. In recent years, even workplaces have gotten involved for such a great cause. The money raised goes towards changing children’s lives. Some schools and workplaces will take photos in their jumpers and post it to Facebook, Twitter and Instagram to raise awareness of the campaign and raise lots of money to make the world better for children in the UK and around the world. Wear your jumper on December 9th!
Free Shipping Day – 14th December
Free Shipping Day first started in 2008 and has now expanded globally, becoming as popular as Black Friday. Companies around the world give the opportunity to shop without delivery fees. Participating retailers waive minimum ordering requirements in an attempt to encourage consumers to finish the last of their Christmas shopping with them, with guaranteed delivery for Christmas. It also appeals to those shoppers who are eager to finish the last of their gift-buying without delivery costs to worry about.
Over 750 retailers take part and show sales of more than 350,000 on this day. The event now takes place annually across the USA, UK, Canada and other parts of the world. It was intended to extend the online shopping season after the hype of Black Friday and Cyber Monday events. Whether you are reading this as a retailer trying to make those final Christmas season sales, or a consumer wanting to get the last bits and bobs without any extra delivery costs, Free Shipping Day is a date for the diary!
Super Saturday / Panic Saturday – 17th December
Panic Saturday also known as Super Saturday (but not the same Super Saturday as Rugby) is the last Saturday before Christmas Eve. Panic Saturday usually sees the highest customer footfall. Some stores extend their opening times for this day and promote deals and discounts.
Hanukkah – 18th December – 26th December
Hanukkah (also spelt Chanukah) is a Jewish festival which lasts 8 nights and days every year. It is also known as the ‘festival of lights’. The celebration commemorates the recovery of Jerusalem and the rededication of the Second Temple. Hanukkah celebrations focus on family and friends, food and lighting candles. It is a very important date in the Jewish calendar. If you choose to post about it on your social media platforms, make sure you know it is different from Christmas!
Winter Solstice – 21st December
This is the longest day of the year in the UK and is also known as the Winter Solstice. It is the day with the least sunlight and the longest night which starts at the beginning of cold Winter, so post about positivity. It affects the Northern Hemisphere. After this date, it begins the approach towards Spring and looking forward to brighter days ahead.
Christmas Eve – 24th December
Many businesses will take to social media and post about Christmas Eve. Whether it is surviving the mad Christmas retail season, welcoming in a break if businesses close over the Christmas period, or posting about Santa coming!’ Christmas Eve boxes will be in full swing or last-minute vouchers for those last-minute shoppers.
Christmas Day – 25th December
Christmas Day is celebrated around the world and is an important Christian celebration to remember the birth of Jesus Christ. Even though it is quite commercial, remember to post incorporating family time as well as the commercial side. Wish your followers and customers a Happy Christmas!
Boxing Day – 26th December
Boxing Day is an extension of the Christmas period and many places hold Boxing Day sales. Post about any sales you might want to offer or maybe post about closing for well-deserved breaks for staff.
New Year’s Eve – 31st December
New Year’s Eve is a time to reflect on the previous year of business. It is the last day before entering the New Year. As a business, send New Year’s Eve wishes to customers. There might even be promotions for incoming New Year’s Day sales. Posts about plans for 2023 can engage with customers and encourage everyone to plan for the year ahead.
BONUS – Final Postage Dates before Christmas
Christmas is the most popular time of the year for shopping. Don’t get caught out by missing the last day for parcels and mail with ‘Royal Mail’s Christmas Postal Dates’. Whether it’s sending a card to family, or posting a gift for a friend to put under the tree, these are the final dates released by Royal Mail to ensure everything gets to where it needs to be in time for Christmas!
- 16th December – Royal Mail Bulk Mail Economy
- 19th December – 2nd Class Signed for/Royal Mail 48
- 21st December – 1st Class/1st Class Signed for/Royal Mail 24/Royal Mail Tracked 24
- 22nd December – Royal Mail Tracked 24
- 23rd December – Special Delivery Guaranteed